Frank Luntz strikes again.  This time with the NHL.

http://deadspin.com/5951872/inside-a-secret-nhl-focus-group-how-a-top-gop-strategist-is-helping-hockey-owners-craft-their-lockout-propaganda

If you get beyond the fact that deadspin.com is a sleazy sports blog/smorgasboard of BS, they have some interesting articles.

Anywho, the NHL is going through a lockout currently, with team owners and players bickering about where all the money goes... blah blah blah.  But it was interesting to read an article on our buddy Luntz again, that GOP PR guru we saw a video in class on do his thing again.

I came across this link while doing some research on "Nudge" earlier this week and got a kick out of it.

Its an ad for a violent video game depicting mothers watching a trailer in complete disgust... at the end of the ad it lists a website URL www.yourmomhatesthis.com which takes you to the video game publisher.

Heres the URL to the ad http://www.youtube.com/watch?v=nKkPFDEiC6Q

..and www.yourmomhatesthis.com

Not really sure what the game is about, but it the ad seems to effectively use behavior economics to influence consumers.

Also a neat quote from John Kenny, author of "Marketing to Crazy People," an interactive guide to behavioral marketing..."For guys the best way to persuade them that a video game is cool is to tell them their mom hates it. Really simple insight, but that’s the power of behavioral economics...."